ATP World Tour Finals: An unforgettable fan experience – WildWest Design
Projects
A space to connect
A space to connect
The ATP World Tour Finals is the season-ending championship of the ATP Tour. It is the most significant tennis event in the men’s annual calendar after the four majors.
From 2009 to 2016 the event was held at the O2 Arena. During this time, we designed the graphics for the Fan Zone, media studio and VIP Lounge to immerse fans in the event.
Interacting with fans
Interacting with fans
We designed graphics for the Fan Zone’s interactive experiences including photo opportunities, games and printed collateral.
We also created the ATP World Tour Finals Ball Kids digital campaign where we offered children from around the world the opportunity to meet their heroes and be a part of this top tennis event.