Barclays Life Skills: A headstart for the next generation – WildWest Design
Projects
Thinking outside the box
Thinking outside the box
Barclays Money Skills is a national programme that helps young people to develop and improve their financial skills, knowledge and confidence. The programme tackles topics such as opening a bank account; budgeting, saving and spending; and gives practical guidance on what to do if something goes wrong.
We designed this board game for younger students, pairing the Barclays blue with bright colours and illustrations to make these financial ideas child-friendly, easy to follow and, most importantly, fun!
A multi-layered campaign
A multi-layered campaign
We created programme advertising and poster campaigns alongside a number of graphic assets, illustrations and iconography.
The materials in the campaign were designed to reach a range of demographics, so they could be accessible to all who needed them.