Elysian Capital: An identity that makes an impact – WildWest Design
Projects
A classical approach
A classical approach
Elysian Capital is a private equity company with a special focus on supporting management’s aspirations to unlock the full potential of their businesses. Elysian’s ethos is not sector-focussed but situation-specific.
Elysian wanted a visual identity that reflected its role as an accessible partner that values entrepreneurship. Keeping the existing logo, we refreshed the brand by incorporating a new colour palette, graphic style and imagery.
Timeless design
Timeless design
We worked with the company to reinforce the brand messages and to create a clear narrative. The website uses soft muted pastel tones and clean lines creating a classical look that emphasises the values of the brand.
We organised a series of interviews with the company and the copywriter to identify and reinforce the key messages and create a clear communication style.
Photography
Photography
The team photography follows the same style using a soft colour palette. It shows the company as an accessible partner, ready to work by your side.