Greentech Global HSMG: At the cutting edge of paper technology – WildWest Design
Projects
HSMG sustainable paper solutions
HSMG sustainable paper solutions
HSMG developed and licensed eco-friendly solutions to eliminate persistent chemistries globally used by pulp, paper and packaging manufacturers and specialty chemical companies. HSMG was born out of the shared vision to reduce the dependence on plastics and plastic-coated paper products.
With environmental stability lying at the heart of HSMG’s identity, we knew we had to incorporate this philosophy into their branding. We designed the mark to represent biodegradability but also to reiterate its commitment to action on crucial issues.
(VID) Greentech Global HSMG PROTEAN Enhanced Oil Absorbents
Designing the future
Designing the future
PROTEAN, is a revolutionary platform for producing sustainable additive and barrier coating formulations for water, oil and grease resistance.
We wanted PROTEAN’s product branding to be kept simple yet effective. The design uses colours to differentiate between each of the product’s applications and features. These are complemented by three different graphics that can be used on their own or work as an icon system when displayed on products.
To show how effective this technology could be, we created a series of videos testing the different applications of the technology and showing the results.