Primary Capital: A creative approach to Private Equity – WildWest Design
Projects
- award design
- award design
- graphics
- illustration
- signage
- award design
- brand design
- events
- graphics
- identity
- photography
- award design
Image: Aston Villa FC
- brand design
- communications
- graphics
- brand design
- digital content
- events
- graphics
- identity
- illustration
- photography
- signage
- video
- websites
- brand design
- communications
- digital content
- events
- graphics
- signage
Image: Barclays ATP World Tour Finals
- brand design
- graphics
- identity
- illustration
- award design
- brand design
- communications
- video
- brand design
- graphics
- signage
- brand design
- communications
- graphics
- identity
- brand design
- communications
- events
- graphics
- illustration
Image: FWA
A meeting of minds
A meeting of minds
Primary is a leading provider of private equity finance for UK-based growth companies valued between £20 million and £50 million. It is a primary investor, working and investing alongside founders and managers.
We wanted their identity to represent the new strategy of the company, finding a balance between confidence and approachability. As such, we structured the Primary logo so that the number one becomes the centre of the brand.
Primary has also commissioned a number of art pieces over the years to different artists. It was important to feature these artworks in the designs to show this connection with the company’s history.
Web design
Web design
The design of the website weaves in the company colours with monochromatic images and bright red areas.
The images turn to colour when the cursor hovers over them, the two shifting colours on the website echoing the transformative and collaborative relationship between Primary and their partners.
Photography
Photography
The team photography reinforces the brand values showing a company that is open, collaborative and straightforward with warm soft tones and red highlights playing on the brand colour palette.