T&R: Powering British engineering – WildWest Design
Projects
Creating current designs
Creating current designs
T&R is an independent British company with a proud 65+ year history, offering world class engineering solutions to a global customer base. T&R has been integral in the design and manufacture of environmentally responsible power solutions.
We refreshed T&R’s branding with a new identity which added contrast and definition to the logo, creating a stronger and more modern mark. We used the lines representing alternating current (AC) and direct current (DC) to reference the company’s role in electrical engineering.
A powerful approach to design
A powerful approach to design
The new colour palette uses a strong colour combination of black and orange, making them a key part of the brand.
A new website and new imagery were also crucial aspects of the brand’s transformation.