Warwick Capital: Modernising brand identity – WildWest Design
Projects
- award design
- award design
- graphics
- illustration
- signage
- award design
- brand design
- events
- graphics
- identity
- photography
- award design
Image: Aston Villa FC
- brand design
- communications
- graphics
- brand design
- digital content
- events
- graphics
- identity
- illustration
- photography
- signage
- video
- websites
- brand design
- communications
- digital content
- events
- graphics
- signage
Image: Barclays ATP World Tour Finals
- brand design
- graphics
- identity
- illustration
- award design
- brand design
- communications
- video
- brand design
- graphics
- signage
- brand design
- communications
- graphics
- identity
- brand design
- communications
- events
- graphics
- illustration
Image: FWA
New style, new strength
New style, new strength
Warwick Capital Partners is a global special situations private equity and credit firm. Focused on European special situations, it invests in companies across both public and private markets.
The refreshed new logo and identity were designed to reinforce and consolidate the brand with a refreshed mark that simplified and strengthened the logo.
The colour palette was also reinvigorated, adding more contrast, white space and a prominent use of the Warwick blue. The new brand was implemented across a range of materials so all communications could be consistent and distinctly Warwick.
Using design to drive the message
Using design to drive the message
The use of sports imagery emphasises how Warwick finds ways of putting the wind in the sails of many companies and helps them navigate complex situations.
We organised a series of interviews with the company and the copywriter to identify and reinforce the key messages and create a clear communication style.
We added dynamism to the website by using animated, overlapping elements that move as visitors scroll through the site.
Photography
Photography
The team photography follows the same style using light white backgrounds with overlapping shapes highlighting the fresh, bright and positive attitude of the organisation.