We Are Bitter: Serving up the best of British bitters – WildWest Design

Projects

A taste of British bitters

A taste of British bitters

We Are Bitter wants to bring the tradition of vermouth, aperitif and amaro drinking to the UK, and to introduce British bitter herbal drinks to the world.

The logo and identity were designed to emulate that ‘cocktail hour’ feel from a pre-lunch vermouth in Madrid to an early evening aperitivo in Rome. We designed the branding to represent a variety of drinks and the joy of sharing a good cocktail with friends. 

We Are Bitter logo on a white background
We Are Bitter logo on a black background

Raising a glass

Raising a glass

We Are Bitter was launched with a series of brand activation events, with special cocktails created for each occasion, highlighting the different products.

We ensured high brand visibility and customer engagement at each of the live activations, as well as creating a series of graphic assets and branded collateral.

Garden cocktail event

Image: We are bitter

Garden cocktail bar

Image: We are bitter

(IMG) Event

We Are Bitter banners on wooden barrels
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