Our work – WildWest Design
Our work
Featured work
A meeting of minds
Primary is a leading provider of private equity finance for UK-based growth companies valued between £20 million and £50 million. It is a primary investor, working and investing alongside founders and managers.
We wanted their identity to represent the new strategy of the company, finding a balance between confidence and approachability. As such, we structured the Primary logo so that the number one becomes the centre of the brand.
Primary has also commissioned a number of art pieces over the years to different artists. It was important to feature these artworks in the designs to show this connection with the company’s history.
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